Sustainability

OUR COLLABORATION WITH CHILDHOOD AND TREES FOR THE FUTURE

We want to do our best to earn and keep our customers’ trust. After all, parents are heroes, and we want to support as many heroes as possible. That’s why, for every HeroBottle we sell, we give money to charity. Every time you buy a baby bottle, we plant a tree through Trees for the Future, which reduces our climate footprint and works to end poverty and hunger in Sub-Saharan Africa. We also give 5 SEK to Childhood, who are working to give children everywhere a childhood safe from exploitation and abuse.

TREES FOR THE FUTURE

Trees for the Future works with farmers in Sub-Saharan Africa to plant trees using sustainable methods. Planting trees provides families with more than just food. It provides income, empowerment, unity, leadership, education and even saves lives. When we can teach people to value themselves and their environment, they see amazing improvements in their standard of living.
Read more about Trees for the Future.

FROM CHILDHOOD’S WEBSITE:

All children have a right to a childhood, to safety, happiness, playfulness, and curiosity in life. All children have the right to grow up and develop socially and intellectually. World Childhood Foundation works to prevent abuse and exploitation of children. We support and implement over 100 projects around the world, assisting children who are at risk of or are victims of abuse, children who are in alternative care, street children, and families at risk. More than 1000 projects have received nearly $80 million from Childhood’s offices in Sweden, Brazil, Germany, and the USA.

Childhood’s work is based on the UN Convention on the Rights of the Child (UNCRC), and is politically and religiously unaffiliated. The goal of Childhood is that no child should be exposed to a violent or damaging environment, but instead have the opportunity to grow up with memories of a safe and loving childhood. Read more about Childhood here.