About Us

About Us

About us:
Herobility AB is a Swedish company, making innovative products that make life easier for babies and parents alike. Herobility means something along the lines of ”being a hero”, a reference to parents and babies both being real heroes. That’s why the logo is a hero mask!
Herobility AB is a partner of SmartShake AB, which has been revolutionizing the fitness industry in 90 countries since 2009 with their smart neon shakers and water bottles.
SmartShake AB has been named one of Sweden’s fastest growing companies and export company of the year by Swedish magazine Dagens Industri.


Heroes help Herobility do good! We all share the same values, and we want our business to give something back. That’s why we donate 5 SEK for every HeroBottle sold, to the World Childhood Foundation, a non-profit founded by HRH Queen Silvia of Sweden to help children in developing countries.

Vi delar samma värderingar och vill med vårt företagande ge något tillbaka, därför skänker vi 5 kr för varje såld HeroBottle till World Childhood Foundation. Childhood startades av H.M Drottning Silvia för att hjälpa barn i utsatta länder. Genom att köpa Herobilitys produkter är även du en hjälte!



Sweden is an amazing country, and we’re proud to share its values of quality, entrepreneurship, equality, parenthood, design, and so much more.

Since starting in 2009, SmartShake has become one of the largest producers of shakers and water bottles worldwide, available in 90 countries and holding over 130 IP rights across the globe.
The headquarters are located in Sweden, with a sales office in Pittsburgh, PA.
Distribution centers are located in the US, Europe, and Asia. Herobility is a part of Smartgroup AB.

E-mail: [email protected]

Herobility AB
Slottsgatan 27
SE 72211 Västerås